Hero MotoCorp eyes premium market expansion

Hero MotoCorp, the country’s largest two-wheeler maker, on Monday rolled out the new Achiever 150 priced at Rs.61,800 onwards as it aims to expand presence in the premium segment. “As the dominant market leader in both 100cc and 125cc segments in the domestic market, we are now looking at expanding our presence in the premium segment as well and the New Achiever 150 is a move in that direction,” the company’s Chairman, MD and CEO, Pawan Munjal said.

While the drum-brake variant of the bike is priced at Rs.61,800, the one with disc brakes will cost Rs 62,800 (ex-showroom Delhi). Hero MotoCorp, which dominates the 100 cc and 125 cc segments with about 65 per cent and 55 per cent market share respectively, plans to introduce more models in the premium segment. The motorcycle comes with new BS-IV compliant engine with Hero’s patented i3S technology, the company said.