Whatsapp Adds ₹ Indian Rupee Symbol To Chat Box For Faster Digital Payments.
WhatsApp’s addition of the rupee symbol to the chat box and feature additions such as accessing the QR code through the camera app are ways to improve user adoption in India.
Following the launch of WhatsApp Pay in 2020, WhatsApp announced that it will introduce the Indian Rupee (₹) symbol in the chat box as a visual indicator to facilitate payments to users of the platform, a slight change from the current solution. It takes two steps to initiate payments.
The world’s largest chat platform is introducing new features to reduce the friction of digital payments and make payments on WhatsApp easier for people, in a step that will likely encourage more Indians to join the platform.
In addition, the camera app will now be able to recognize all the major QR codes for payments, allowing users to transfer money and make payments offline.
WhatsApp’s addition of the rupee symbol to the chat box and additions of features such as access to the QR code by the camera app are ways to improve user adoption in India amid the growing competitive space.
With the latest updates, Payments on WhatsApp is likely to become more inclusive, as users can now send money using two of the most recognizable symbols, while remaining within the WhatsApp chat editor.
The introduction of better visual indicators in the messaging platform is designed to ensure that people remain within the WhatsApp interface to complete all end-to-end e-commerce transactions.
Currently, WhatsApp considers a minority share of Unified Payment Interface (UPI) transactions in India to be a late entrant, despite having a prominent position in the mobile app domain. Other digital payment services such as PhonePe and GooglePay have a significant market share of 45 and 35 percent in UPI transactions, respectively.