Apple Is Negotiating With Toyota On Apple Car.
Apple has hired a lot of people from the automotive industry for this project, and has also acquired some start-up companies.
The Apple Car project seems to be fully back on track, this time News agencies reported that the Cupertino-based giant is negotiating with Toyota on a possible Apple Car manufacturing cooperation agreement. , They have a record of success or failure in Apple-related news, because most of their sources are based on the supply chain. The strangest thing is that these conversations seem to revolve around the supply of batteries, which is what Toyota is not good at.
In fact, Toyota was one of the last major car giants to adopt an electric power system, because even its CEO Akio Toyoda did not believe in the potential of the technology. On the contrary, Toyota prioritizes vehicles based on hydrogen fuel cells and has only begun to focus on electric vehicles due to investor pressure. Prior to this, Apple executives had talks with South Korea’s LG Energy Solutions and even SK Group. Apple has had a certain degree of dialogue with Hyundai, Nissan, Magna and other companies, but has not yet reached a deal with anyone.
It is said that Apple is preparing to launch the Apple Car in 2024, which means that it may announce the project sometime in 2022 or 2023. It is said that Apple has developed an all-electric car with semi-autonomous driving technology. According to reports, Apple has also developed its own battery technology that can achieve higher rankings. Apple has internal semiconductor experience and is probably the most experienced chip design team in the world, creating custom chips for iPhone, Mac, Apple Watch, iPad, HomePods and AirPods; this flexibility should also continue on Apple Car.
n terms of autonomous driving technology, Apple may catch up with companies such as Tesla and Waymo because it does not collect enough data like potential competitors in the field. But Apple has been quietly acquiring companies to catch up with startups such as Drive.AI. Now it has its own umbrella, and it has also hired a group of experienced executives from companies such as Tesla, BMW and Porsche to further develop the company. project.
The project is run daily by Doug Field, who used to work at Tesla, but reports to John Giannandrea, Apple’s head of artificial intelligence. Giannandrea also joined Apple Watch product manager Kevin Lynch to help him further develop the project. Apple does not want to get involved in the manufacturing business, but wants to establish a relationship that manufactures Apple Cars like Foxconn. The challenge now feels that most car manufacturers also want their brands to participate in the project. , What Apple is unwilling to do.
Apple’s closest deal is with Hyundai Motor, and Hyundai Motor also unknowingly disclosed its deal with Apple, which may cause Apple to make concessions due to its highly confidential nature. Many people also believe that Apple Car may be the last major product launched under the leadership of CEO Tim Cook, who recently completed 10 years of senior management after replacing Steve Jobs in August 2011. Tim Cook said earlier this year that this might win. Ton. Join Apple in 10 years.